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Case Studies

Understand the trending topics beyond the headlines to help you make better business decisions.

Retail

Case Study | How Brands Build Genuine Communities

Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.

April 2025

Recent Case Studies

Retail

Executive Memo | An Action Plan for Navigating Trump’s Tariffs

March 2025

China

Case Study | The Playbook for Succeeding in China’s New Reality

March 2025

Marketing

Case Study | The Complete Guide to Communicating Value to Shoppers

January 2025

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

December 2024

Retail

Case Study | How to Get Fashion Collaborations Right

December 2024

Retail

Case Study | The Strategy That Brought Adidas Back From the Brink

October 2024

Retail

Case Study | How to Create the Perfect E-Commerce Site

September 2024

Direct-to-Consumer

Case Study | How Brands Can Balance DTC and Wholesale

July 2024

Beauty

Case Study | Building an Effective Loyalty Programme

May 2024

Marketing

Case Study | How to Create Cultural Moments on Any Budget

April 2024

Technology

Case Study | How to Turn Data Into Meaningful Customer Connections

March 2024

Retail

Case Study | The Art and Science of Retail Store Success

February 2024