Hailey Bieber and Tracee Ellis Ross Will Headline The Business of Beauty Global Forum
Join us for the global livestream as we gather the leaders shaping the global beauty and wellness industry.
The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights
The End of the Lipstick Index
After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Case Studies & Reports
Latest News & Analysis
The Debrief | Beauty Is in Its Flop Era
Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.
Inside The Business of Beauty’s Community Event for Industry Leaders in New York
The Business of Beauty gathered founders and leaders from companies such as Bansk Beauty, Glossier, Kenvue, Shiseido, Puig Beauty, Printemps, Elemis, L’Oréal, Nars Cosmetics, Unilever and Coty to discuss building agility in a rapidly changing market.
Inside The Business of Beauty’s Community Event for Industry Leaders in New York
The Business of Beauty gathered founders and leaders from companies such as Bansk Beauty, Glossier, Kenvue, Shiseido, Puig Beauty, Printemps, Elemis, L’Oréal, Nars Cosmetics, Unilever and Coty to discuss building agility in a rapidly changing market.
The Business of Ballerina Farm
Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
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The New Growth Playbook in a Changing Beauty Market
BoF and Front Row gathered beauty executives over breakfast in New York to examine brand authenticity, channel mix, product innovation and meaningful differentiation in today’s crowded beauty market. Here, BoF shares key insights from the discussion.
The New Growth Playbook in a Changing Beauty Market
BoF and Front Row gathered beauty executives over breakfast in New York to examine brand authenticity, channel mix, product innovation and meaningful differentiation in today’s crowded beauty market. Here, BoF shares key insights from the discussion.
How Tursian Builds Off Deciem Founder’s Legacy
Years after Brandon Truaxe, the trailblazing beauty founder, passed away, his partner Riyadh Swedaan has launched a skincare collection in his name.
Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall
The once-promising Chinese travel retail market is showing little signs of recovery, causing global beauty giants to reevaluate their strategies and reduce promotions.
How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.
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Can Gaming Go Glam?
The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?
The End of the Lipstick Index
After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Meet Our Finalists for The Business of Beauty Global Awards 2025
Our shortlisted brands were selected from over 100 applicants from 17 countries and five continents, and include Ciele Cosmetics, Yse Beauty, 19/99, Commune and many more.
THE NEWS IN BRIEF
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
The mass brand will raise prices in August.
Revolution Beauty Puts Itself Up For Sale
The British cosmetics maker announced on Wednesday that it has launched a sale process following an unsolicited bid for its business from an unnamed buyer.
Hailey Bieber’s Rhode to Launch in Sephora
The brand, best known for its cult-favourite Peptide Lip Treatments and Glazing Milk toner, will arrive in Sephora stores across the US and Canada this autumn. A UK launch is expected in late 2025.
Bath & Body Works Appoints Former Nike Executive Daniel Heaf as CEO
The former Nike chief strategy and transformation officer will assume the new role effective immediately.
Indian Cosmetics Brand Colorbar Eyes IPO in Early 2027
The cosmetics company expects to double revenue to over $117 million in the fiscal year starting April 1.
Novo Nordisk Ousts CEO After Falling Behind in Weight Loss Market
Jorgensen told Reuters in an interview that he did not see the decision coming, and was only informed very recently.
‘Big Short’ Investor Michael Burry Doubles Stake in Cosmetics Maker Estée Lauder
The US investor’s Scion Asset Management now owns 200,000 shares in the beauty conglomerate valued at $13.2 million.
Mexican Authorities Investigating Murder of Beauty Influencer
President Claudia Sheinbaum said Mexico’s security cabinet will investigate the murder of beauty influencer Valeria Màrquez, who was killed during a TikTok livestream.