Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.
The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online.
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
Apple Inc. is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets.
The world’s leading artificial intelligence lab has acquired the former Apple design chief’s one-year-old startup, io, in a push to create a new family of products for the next era of computing.
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
ADVERTISEMENT
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
Join us on Wednesday, May 21 at 17:00 BST / 18:00 CET / 12:00 EDT for our next #BoFLive.
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
ADVERTISEMENT
A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.
The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.
Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.
The brand cited headwinds in web3 and softness in the luxury market for its decision in an announcement Tuesday.
The European fashion e-tailer is using generative AI to produce cheaper imagery faster for its app and website, and is developing ‘digital twins’ of models.
Purchasers of Nike-themed cryptocurrency assets said they suffered significant losses when the company abruptly closed its RTFKT unit in December.
