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BoF Masterclass | How Brands Build Genuine Communities

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How Brands Build Genuine Communities.”

29 May 2025, 16:00 BST / 11:00 EDT

BoF Masterclass cover — BoF Masterclass | How Brands Build Genuine Communities

BoF Team

21 May 2025

BoF PROFESSIONAL

Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. But as there’s no one formula for success, what techniques can brands use to successfully create lasting and rewarding relationships with their customers?

Join us for our next BoF Professional Masterclass on Thursday, May 29 at 16:00 BST / 11:00 EST as report author Lei Takanashi, BoF’s technology correspondent Marc Bain, and community-building expert and founder of The CMJ Group Carrie Melissa Jones break down how brands can build thriving communities that keep their shoppers engaged and coming back.

Case Study | How Brands Build Genuine Communities

Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.

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