Temu-Owner PDD Holdings Misses Quarterly Revenue Estimates
Despite price slashing from retailers and government stimulus measures to boost consumer spending, the e-commerce company's year-on-year net income fell 47 percent.
technology / Gaming
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.
The Best of BoF 2024: Finding Technology’s Value
Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.
Partner Content
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Beauty’s Buzziest Roblox Games, Reviewed by Kids
Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?
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A Fashion and Gaming Veteran Looks To Its Next Phase
The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.
Nike and Fortnite Level Up Their Partnership
It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.
Digital Fashion’s Unlikely Alliance
Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.
Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events
For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.
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Gucci Teams Up With Company Behind Bored Ape Yacht Club
The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.
How AI and Web3 Are Shaping Fashion’s Future
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Why Fashion Is Taking Video Games Seriously
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
The News in Brief
Swiss Watch Exports Jump in April Ahead of Threatened US Tariffs
Swiss watch exports to the US saw a significant increase in April, driven by a surge in shipments ahead of anticipated tariff hikes.
Italy’s Fashion Brands Sign Accord to Fight Worker Exploitation
Italian legal and political authorities, trade unions and fashion industry parties signed a non-binding action plan focussed on the creation of a database of brands’ suppliers and their workforces, after prosecutors uncovered widespread abuse.
EU Warns Shein of Fines in Consumer Protection Probe
The EU has ordered Shein to address consumer law breaches within one month or face potential fines.
Trump Extends Deadline for 50% Tariffs on EU Goods to July 9
The US president told reporters the decision to push the deadline came after he had a ‘very nice’ phone call with Commission President Ursula von der Leyen.
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
The mass brand will raise prices in August.
Boris Bidjan Saberi Is Shutting Down Operations
The eponymous Barcelona-based avant garde menswear label confirmed it has ceased operations.
EU Plans €2 Fee for Low-Value Parcels in Setback for Shein and Temu
The European Union is considering a handling fee for low-value e-commerce packages, primarily from platforms like Shein and Temu, to address a surge in volume and ensure compliance with EU regulations.