Temu-Owner PDD Holdings Misses Quarterly Revenue Estimates
Despite price slashing from retailers and government stimulus measures to boost consumer spending, the e-commerce company's year-on-year net income fell 47 percent.
technology / Virtual Fashion
The Best of BoF 2024: Finding Technology’s Value
Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.
Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.
Partner Content
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
ADVERTISEMENT
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
The Best of BoF 2023: The AI Revolution
In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Nike’s Virtual Studio Is Dropping Its First Physical Sneaker
But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.
ADVERTISEMENT
Technology
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
BoF Masterclass | The Complete Playbook for Generative AI in Fashion
Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.
Technology
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
Will Apple’s New Headset Be the Metaverse’s iPhone Moment?
Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.
The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse
BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.
The News in Brief
Swiss Watch Exports Jump in April Ahead of Threatened US Tariffs
Swiss watch exports to the US saw a significant increase in April, driven by a surge in shipments ahead of anticipated tariff hikes.
Italy’s Fashion Brands Sign Accord to Fight Worker Exploitation
Italian legal and political authorities, trade unions and fashion industry parties signed a non-binding action plan focussed on the creation of a database of brands’ suppliers and their workforces, after prosecutors uncovered widespread abuse.
EU Warns Shein of Fines in Consumer Protection Probe
The EU has ordered Shein to address consumer law breaches within one month or face potential fines.
Trump Extends Deadline for 50% Tariffs on EU Goods to July 9
The US president told reporters the decision to push the deadline came after he had a ‘very nice’ phone call with Commission President Ursula von der Leyen.
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
The mass brand will raise prices in August.
Boris Bidjan Saberi Is Shutting Down Operations
The eponymous Barcelona-based avant garde menswear label confirmed it has ceased operations.
EU Plans €2 Fee for Low-Value Parcels in Setback for Shein and Temu
The European Union is considering a handling fee for low-value e-commerce packages, primarily from platforms like Shein and Temu, to address a surge in volume and ensure compliance with EU regulations.