Member Exclusives

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Niklas Bildstein Zaar’s knack for designing immersive experiences has made him a go-to collaborator for the likes of Demna, Haider Ackermann, Anne Imhof and Travis Scott.

The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.

Though appropriation of Native art and traditions still exists in fashion, more brands are finding ways to ethically work with Native designers and communities.

Years after Brandon Truaxe, the trailblazing beauty founder, passed away, his partner Riyadh Swedaan has launched a skincare collection in his name.

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.

The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How Brands Build Genuine Communities.”

The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.

The French couture and beauty giant is easing off punchy price increases and investing in new markets including India, Mexico and Canada, CEO Leena Nair and CFO Philippe Blondiaux told BoF, as sales slid for the first time since 2020.