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Hoka, Uggs Owner Deckers Declines to Provide Fiscal Outlook Due to Tariff Uncertainty

The shoe maker’s first-quarter net sales rose 6.5 percent off strong demand for Hoka footwear.
Hoka was once ridiculed in the running community for its sneakers' chunky midsole and bright colourways. Last year, it grew revenues 59 percent to $1.4 billion.
Hoka led Deckers' first-quarter revenue. (Hoka)

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Deckers Outdoors Corporation reported strong revenue growth in the first quarter of fiscal year 2025, but scrapped its annual forecast due to the unpredictability of global trade policies.

The California-based apparel and footwear company’s revenue rose 6.5 percent year on year to $1.02 billion, beating analyst expectations by 2.4 percent. Hoka’s revenue jumped 10 percent to $586.1 million, while Ugg’s net sales rose 3.6 percent to $374.3 million and other brands’ revenue fell 6.3 percent to $61.3 million. Earnings per share of $0.65 missed analyst expectations by 18.2 percent.

First-quarter wholesale revenue lifted 12.3 percent to $611.6 million, while direct-to-consumer revenue fell 1.2 percent to $410.2 million. Domestic net sales remained flat at $647.7 million while international net sales jumped 19.9 percent to $374.1 million.

The company scrapped its annual guidance for the fiscal year 2026, citing tariff-related uncertainties, though Deckers still expects net sales of $890 million to $910 million in the second quarter. Stock plummeted over 15 percent in after-hours trading.

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Deckers chief financial officer Steve Fasching said in the earnings statement, “We will remain nimble and disciplined as we navigate near-term uncertainty, while actively investing in our strategic long-term growth opportunities.” Deckers president and CEO Stefano Caroti maintained the company is well-positioned “to manage through the near-term with a focus on the long-term.”

Hoka opened its first flagship store in New York last June, while Uggs has enjoyed a resurgence in popularity off a wave of Y2K nostalgia.

Learn more:

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

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