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Indian Jewellers Accelerate Global Rollout From Dallas to Doha

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.
Hazoorilal Legacy’s Spring/Summer 2025 campaign featuring a polki necklace set with pink tourmalines paired with emeralds and diamonds.
Hazoorilal Legacy’s Spring/Summer 2025 campaign featuring a polki necklace set with pink tourmalines paired with emeralds and diamonds. (Hazoorilal Legacy)
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BoF PROFESSIONAL

Key insights

  • Indian jewellers are expanding their retail footprint to serve the vast diaspora dotted around the world and outbound travellers from across the subcontinent.
  • Large and small Indian jewellers offer a mix of handcrafted traditional and modern pieces at mono-brand stores in the US, UAE, UK and other markets.
  • US tariffs may slow some brands’ expansion plans, but Indian industry bodies and company executives are hopeful about ongoing trade negotiations.

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A few years ago, 125-year-old Vummidi Bangaru Jewellers (VBJ) started doing roadshows across the US, prioritising cities with high concentrations of Indian Americans. The jeweller that once made an elaborate gold sceptre for former prime minister Jawaharlal Nehru to symbolise the transfer of power from the British to India now does around 30 sleek events annually for clients in cities like Chicago, Dallas and Atlanta.

Further Reading

The Brands Taking Indian Fashion to the World

Indian designers are showing in Paris and opening flagship stores in New York, London and Dubai but how many will become global luxury brands that appeal to clients beyond the diaspora?

Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

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